Hello — I'm Emily Carter
Data Analyst
I am a Data Analyst specialising in data cleaning, analysis and visualisation to drive business decisions.
About Me
With over 8 years of experience as a Melbourne-based Data Analyst, I specialize in turning complex datasets into actionable strategic insights that enhance business performance. My approach combines advanced analytics, predictive forecasting, and interactive dashboard development to deliver critical intelligence for executive decision-making. Throughout my career, I have built a proven track record of driving revenue growth and optimizing operational efficiency by ensuring that data serves as a powerful tool for tangible business success.
Work Experience
Senior Data Analyst
March 2025 — Present
- Develop advanced SQL queries to extract business-critical insights from large retail datasets.
- Design and maintain executive dashboards in Power BI and Tableau to track revenue, margin, and inventory KPIs.
- Lead customer behavior analytics initiatives to improve campaign ROI and retention strategies.
- Implement automated reporting systems reducing manual effort by 40%.
- Conduct predictive sales forecasting to support demand planning and procurement teams.
Analytics Manager
July 2021 — February 2025
- Managed a team of 6 analysts and 25 data operators overseeing multi-location retail analytics.
- Built centralized reporting systems supporting 70+ showrooms across Australia.
- Improved data accuracy by implementing structured ETL workflows and validation rules.
- Drove strategic initiatives through financial performance analysis and operational benchmarking.
- Collaborated with senior leadership to define KPIs and performance targets.
Finance Data Analyst
June 2019 — June 2021
- Led financial reporting automation initiatives improving reporting turnaround time.
- Reconciled daily transactional data and resolved discrepancies in sales and inventory systems.
- Monitored procurement budgets and optimized cash flow tracking processes.
- Generated executive financial summaries for quarterly board reviews.
Key Skills
Selected Projects (Data Analysis)
Examples of work done for Australian organisations.
Retail Performance Optimization Dashboard
Designed integrated sales & inventory dashboards improving store-level visibility and stock turnover by 18%. Developed SKU-level profitability analysis to identify underperforming products and reduce dead stock by 15%.
Customer Lifetime Value & Segmentation Model
Built RFM and predictive models identifying top revenue-generating customer segments. Calculated Customer Lifetime Value to prioritize high-profit customer cohorts and optimize marketing spend. Increased targeted campaign conversion rates by 25%.
Time-Series Forecasting & Demand Planning
Developed ARIMA-based forecasting models improving demand prediction accuracy by 22%. Implemented Moving Average and Exponential Smoothing techniques for short-term sales projections. Performed seasonal decomposition analysis to identify trend and cyclic patterns.
Education & Certifications
Master of Data Science (Analytics)
University of Melbourne — 2019–2020
Bachelor of Information Technology
Monash University — 2015–2018
Certifications
- Microsoft Certified: Power BI Data Analyst Associate
- Tableau Desktop Certified Professional
- AWS Certified Data Analytics – Specialty
Get in Touch
If you're looking for a data analyst in Australia, let's talk. Available for contract and full-time roles.